MatchBingo Marketing Design & Social Media Campaigns
MatchBingo Marketing Design & Social Media Campaigns
See how MatchBingo boosted app growth with engaging marketing design, social media ads, video campaigns, and flexible templates to drive user engagement.
About
MatchBingo - experience sport events in a new way!
MatchBingo is a mobile application that brings together the excitement of live sports events and the fun of a classic Bingo game. Our team collaborated with MatchBingo to strengthen its marketing presence and boost user engagement across key channels — including the website, social media, partnership campaigns, and paid ads.
As a new and innovative product, MatchBingo needed clear, visually engaging communication to help users quickly understand its concept and unique gameplay. Our goal was to craft creative marketing design assets and campaigns that effectively introduced the app to new audiences, enhanced brand recognition, and increased conversion rates across all touchpoint
Key Facts
Our collaboration began in 2024, and the facts below cover a nine-month period.
Design Assets Created
500+ visuals for ads, campaigns, and social media
Campaigns Launched
20 marketing and partnership campaigns
Ad Engagement Growth
3x higher interaction rate compared to previous results
Community Growth
Expanded social media audience through consistent content and brand collaborations
Challenges
At the start, MatchBingo had no established brand or advertising style, making it difficult to maintain consistency across ad designs, social media posts, and promotional visuals. This limited the team’s ability to build strong brand recognition.
As a new and unique mobile app combining sports and bingo, MatchBingo needed clear messaging to explain its concept and attract new players. The challenge was to translate gameplay excitement into visuals and copy that instantly connected with audiences.
The marketing team had to produce hundreds of social media ads, partnership visuals, and campaign templates within short timeframes. Without a streamlined design process, scaling creative output efficiently was a major obstacle.
Results
Below are the assets delivered within this project. Scroll down to explore the process and detailed results.
Unified Design System
We developed comprehensive visual guidelines and reusable templates for social media ads, built in Figma and Google Slides. This allowed the MatchBingo marketing team to easily generate new assets for recurring events — such as upcoming football matches — while maintaining consistent branding.
Clear Product Communication
To help users understand how the app works, we created dedicated assets explaining MatchBingo’s concept through regular social media posts, ads, and promotional visuals. This improved clarity and engagement across all communication channels.
Increased Brand Presence
By running multiple ad campaigns, producing static and animated videos, and publishing ongoing content across social platforms, we helped MatchBingo strengthen its digital presence and build an active, informed community around the brand.
Our Journey
First step
What insights shaped our creative and marketing direction?
Analyzing Previous Performance and Competitors
We began by reviewing previous campaign metrics and studying competitor strategies in the mobile gaming and sports entertainment space. This helped us identify what types of social media ads, visuals, and messages resonated most with the target audience.
Understanding User Behavior and Education Needs
Because MatchBingo combines sports and gaming, we recognized that not all ads should focus solely on user acquisition. Many needed to educate potential players about how the app works and the rewards they could earn. We developed several content approaches — from bonus-driven campaigns to educational posts — to balance conversion with engagement.
Content Planning for Awareness and Trust
We also planned a consistent stream of assets, including testimonial visuals, “how it works” explainers, and regular announcements, ensuring that each touchpoint built both awareness and credibility for the brand.
Second step
How did we define a data-driven 3–6 month strategy?
Defining Content Scope and Objectives
Together with the MatchBingo marketing team, we outlined a 3–6 month strategy covering all essential content types — regular social media posts, testimonials, and educational materials. The primary goal was to test which creative directions resonated best with users and helped them better understand the game mechanics.
Testing and Learning Approach
This phase focused on data-driven experimentation. By running different types of content and tracking performance, we aimed to identify which visuals and messages most effectively boosted engagement, awareness, and sign-ups.
Expanding Reach Through Partnerships
In parallel, the marketing team collaborated with popular sports podcasts and influencers, leveraging their audiences to build trust and introduce MatchBingo to new communities. These partnerships became a key part of spreading the word about the app, ongoing promotions, and gameplay features.
Third step
How did we establish a scalable visual system for MatchBingo?
Building a Consistent Visual Framework
We established a detailed set of design guidelines defining colors, fonts, paddings, sizes, and CTA button styles. These standards ensured visual consistency across all social media ads, campaign materials, and partnership visuals, reinforcing brand recognition across channels.
Creating Reusable and Flexible Templates
Using these guidelines, we developed a library of reusable templates for different campaign types — from partnership promotions to game announcements. The flexible design system allowed us to quickly adapt visuals for various target audiences, customizing layouts and messaging for different age groups and genders.
Scaling Creativity with Smart Tools
To accelerate production and maintain quality, we occasionally used AI-generated visuals to enhance specific campaigns. This approach helped diversify content while keeping it engaging, dynamic, and aligned with MatchBingo’s energetic brand identity.
Fourth step
How did we translate strategy into high-performing campaigns?
With the visual system established, we transitioned to large-scale asset production and campaign rollout, designing and delivering over 500 marketing materials for awareness, player acquisition, and community engagement.
Our creative team developed adaptable visuals and templates across Instagram and Meta stories, feed posts, display and video ads, and carousel formats, each optimized for its respective platform to maximize performance and interaction. Every asset was crafted with a clear strategic intent — to capture attention, communicate value instantly, and drive action.
Fifth step
How did we optimize performance through continuous learning?
Together with the MatchBingo marketing team, we monitored ad and post performance to understand what resonated with users. Insights from these campaigns allowed us to optimize visuals, messaging, and templates continuously, ensuring each new asset and campaign was more effective than the last.
Creative Assets & Campaigns
Assets
Social Media Ads
We designed diverse and engaging ads that highlight the excitement of MatchBingo and clearly communicate what users can win, boosting engagement across Instagram, Meta, and other social platforms.
Templates
Flexible Templates for Upcoming Games
For special events and matches, we created announcement banners and adaptable ads. These templates allow easy modification of text, teams, colors, and other elements to quickly launch targeted campaigns for each event.
Banners
App Store & Google Play Assets
We developed a consistent, visually appealing presence across both the App Store and Google Play, ensuring that the app stands out and attracts potential users.
Posts
Partnership Announcements
Special posts were crafted to showcase collaborations with sports podcasts and influencers, helping build trust and extend MatchBingo’s reach through partner audiences.
Video instructions
Video Explainers & Other Ad Formats
We produced video promo ads, video explainers, and multiple ad variations to engage different audiences, educate users about the game, and maximize campaign performance..
Conclusion
Growing Together with MatchBingo
Over the course of a year, we worked closely with the MatchBingo marketing team to create social media assets, ad campaigns, and promotional visuals that supported growth and user engagement. Our efforts contributed to measurable results, including an increase in first-time users, higher retention of regular players, and a decrease in user drop-offs as the app became easier to understand and enjoy.
We continue to collaborate with MatchBingo, delivering optimized, flexible visual assets to support a wide range of digital marketing campaigns, ensuring the brand stays engaging, consistent, and ready to scale across all channels.
"The design team helped us find clarity, consistency, and real results.
Our challenge was to explain a new gaming concept and build trust with audiences who had never seen anything like MatchBingo before. Working with the design team changed the way we approach marketing altogether. They introduced clear guidelines, helped us experiment with visuals and formats, and made sure our campaigns looked unified across all channels. We’ve launched over twenty campaigns together, and the results have been impressive — higher engagement, fewer user drop-offs, and stronger brand consistency. Their professionalism and understanding of both design and marketing made a real impact on our growth.”
Tim Taylor
Chief Operations Officer (COO)
Frequently Asked Questions
Your Questions on Marketing Design, Strategy, and Results — Answered
Yes, collaborating with experienced professionals is crucial. Designers ensure your visuals are engaging and aligned with brand identity, while marketers develop strategies, set up campaigns correctly, and build on professional assets. This combined expertise leads to more effective and cohesive marketing efforts.
Several factors could be at play:
Unclear Messaging: If your ad copy doesn't clearly communicate the value proposition, users may not understand what you're offering.
Poor Targeting: Reaching the wrong audience can lead to low engagement and conversions.
Weak Creative Assets: Low-quality visuals or irrelevant content can fail to capture attention.
Ineffective Landing Pages: If the landing page doesn't align with the ad or isn't optimized for conversions, users may drop off.
Lack of Retargeting: Not following up with users who showed interest can result in missed opportunities.
To improve, consider conducting A/B testing, refining your targeting, enhancing your creatives, and optimizing your landing pages.
To make your ads more engaging:
Use High-Quality Visuals: Ensure your images and videos are clear, professional, and relevant.
Craft Compelling Headlines: Your headlines should grab attention and convey the main message quickly.
Incorporate a Strong Call-to-Action (CTA): Encourage users to take the next step with clear and actionable CTAs.
Tailor Content to the Platform: Different platforms have unique audiences and formats; customize your content accordingly.
Professional design and strategic planning are key to creating ads that resonate with your audience and drive results.
AI-generated visuals can:
Enhance Creativity: AI can produce unique and innovative designs that stand out.
Save Time: Automating parts of the design process can speed up production.
Personalize Content: AI can help tailor visuals to specific audience segments.
Optimize Performance: AI tools can analyze data to create designs that are more likely to engage users.
Integrating AI into your design process can lead to more effective and efficient marketing campaigns.
Monitor key performance indicators (KPIs) such as:
Click-Through Rate (CTR): Indicates how compelling your ad is to users.
Conversion Rate: Shows how well your landing page and offer are converting visitors.
Engagement Metrics: Likes, shares, comments, and time spent on page can reflect user interest.
Return on Investment (ROI): Measures the profitability of your campaigns.
Regularly analyzing these metrics allows you to optimize your assets for better performance.
For a mobile app like MatchBingo, consider creating:
App Store & Google Play Assets: Screenshots, icons, and promotional videos that showcase the app's features.
Social Media Ads: Engaging visuals and videos tailored for platforms like Instagram, Facebook, and TikTok.
Educational Content: Tutorials, FAQs, and tips to help users understand how to use the app effectively.
Partnership Announcements: Collaborations with influencers or brands to expand reach and credibility.
A diverse set of assets ensures comprehensive coverage across various marketing channels.
To enhance user retention:
Onboarding Experience: Provide a smooth and informative onboarding process to help users get started.
Regular Updates: Keep the app fresh with new features, content, and improvements.
Engagement Campaigns: Use push notifications, emails, and in-app messages to keep users engaged.
Feedback Mechanisms: Allow users to provide feedback and show that you value their input.
Implementing these strategies can lead to higher user satisfaction and retention rates.
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